Last week we talked about how a bad website can do your business more harm than good. That column brought several emails asking what is the key to building an effective business website. I replied with the same answer I always give: building an effective business website is a simple matter of definition.
Before the first graphic is drawn or the first line of code is written, you must define the websites budget, purpose, target audience, design, navigation, and content. And when thats all said and done you must define the marketing that will bring visitors to your site.
It sounds easy, but youd be amazed at how many really bad business websites there are out there. Yours might even be one of them. If so, listen up. For nearly ten years now my company has be View the rest of this article