Sometimes consultants and other service providers are hesitant to charge a fair rate for their services.
Maybe they feel that the services they provide are so basic that you really can't justify charging much or anything for them.
Perhaps they feel that they don't have the knowledge or experience that other consultants have.
Thus, they hesitate to charge fair rates because of a lack of self-confidence. This is natural (especially for new consultants). However, what you know and do has real value.
By the way, I'm sure that most people find it more appealing to deal with someone who is humble enough to admit their limitations than someone who is arrogant and cocky and not as great as they think they are.
To stay in business, though, you need to char View the rest of this article