Tag, You're It! (Or, How To Write Slogans)

Some call them "tag lines"; others refer to them as"catch lines" or "tie-in-slogans." Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing.
Do you recognize any of these? :
"Like a rock..."
"Fly the friendly skies..."
"It's the real thing !"
"Quality is job number one"
"The quicker-picker-upper"
Most of those tag lines are recognizable by us without even including the name of the company or product.
They summarize in a very few words the essence of the thing they are promoting. They communicate a good, positive feeling or relationship to the product. They do it with a simple,memorable phrase that is easily repeated.
The shorter the description is, the more challenging it is View the rest of this article