Some call them "tag lines"; others refer to them as"catch lines" or "tie-in-slogans." Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing.
Do you recognize any of these? :
"Like a rock..."
"Fly the friendly skies..."
"It's the real thing !"
"Quality is job number one"
Most of those tag lines are recognizable by us without even including the name of the company or product.
They summarize in a very few words the essence of the thing they are promoting. They communicate a good, positive feeling or relationship to the product. They do it with a simple,memorable phrase that is easily repeated.
The shorter the description is, the more challenging it is View the rest of this article