Thursday, September 6, 2007

Reinvigorate What? Brand Health Maintenance

A brand is a singular understanding of an organization, product or service. This includes everything from key identity traits, core values, position in the marketplace and purpose for existence. The driving force behind a healthy customer relationship is often in direct relation to how effectively your brand is communicated and perceived.

Most outward qualities of a brand are expressed through tangible assets like the company name, the product, tag lines, symbolism, iconography and even jingles. A good brand will tap into all of the senses, reminding consumers what differentiates your product from all the others. Your brand image is comprised of not only the factual information presented, but emotional/ experiential aspects that a customer perceives intangibl View the rest of this article

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