Wednesday, September 19, 2007

Choosing a Domain Name

The domain name of a website is often one of the most overlooked aspects of web development. Yet, when it comes to marketing, it is potentially a very powerful tool. Businesses looking to establish an online presence should use their website to assist in company or product branding whereas stand alone websites can promote their pages in the search engine results. Company Branding Company branding is a big part of business. Being recognized by your existing and potential customers can increase your likelihood of a sale and repeat custom. In order to achieve good company branding you should attempt to emulate your company name perfectly as your domain name. Often, however, this isn't possible because your domain is already owned by another webmaster. Attempt to procure View the rest of this article

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