Tuesday, September 4, 2007

Podcasting Improves Marketing Odds

Podcasting Improves Marketing Odds
Copyright © Kerenza Faram

Advertisers have always considered playing the odds as part of the marketing game. When direct mail was the hottest commodity for advertisers, they would send out advertising pieces and hope for a certain percentage of returns. For example, it was typical for a 1,000 pieces being mailed out to receive between three and five percent of those receiving the information to respond.

When the internet moved from government and educational use and into most of the homes in the country, advertisers found they could send out millions of messages at very little cost, anticipating similar returns. What they did View the rest of this article

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