Saturday, October 20, 2007

The Internet Roadmap

I could dive right in and propel us into a discussion of what’s coming in the next few years — yes, the "tsunami" of business that will be coming to interactive e-mail, interactive web, interactive everything. And here’s a serious warning: Most marketers, let alone companies, are not really ready for the opportunity that awaits, and we'd better get our act together or we might really blow it.

I’m talking about moving forward with action steps full of ideas on the roadway to Internet success. There are five steps that drive sales and relationships offline and online.
1. Drive traffic to the website via advertising, marketing, and communications.
2. Capture leads via landing page registrations.
3. Acquisition of new customers as the desired View the rest of this article

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