Tuesday, October 30, 2007

Finding Your Target Market

The goal of market research is to find your best customer. Target markets are those individuals or groups most likely to become your customers.

The word demographics refers to statistical information such as age, sex, ethnic background, education, occupation, income, family status, and geographic location.

Population distribution is one of several factors you will use to help you determine the size and location of the market. Studies show trends such as the shift of more affluent city dwellers to suburban communities.

Age distribution dictates trends. The number of people age 65 and over increasing, leading to a growing senior market.

Sex is an obvious basis for consumer market analysis. Many traditional buying patterns are changin View the rest of this article

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