If youâre like many small business owners, you might be wondering just what a corporate identity package is. And if you already know what it is, you might be wondering why your small business would need one. After all, youâre just a small business, not one of those big corporations. Whatâs in it for you?
Just as the name implies, a corporate identity package identifies your company to potential clients, suppliers and the general public. It includes your business name, small business logo, your logotype (just a fancy way of saying how things are placed, which font you use, spacing, and other things like that) your motto or company slogan, and associated printed material-- your business card, and letterhead, envelope and forms.
When you started your small View the rest of this article