Thursday, November 8, 2007

The 10 Most Common Publicity Mistakes -- Don't Sabotage Your Success!

The number one rule of being successful in the world of publicity (or in just about any other field, for that matter): Don't sabotage your efforts with dumb -- and easily correctable -- mistakes. Here then are the dumb things that publicity seekers do. Avoid them, and you'll be well on your way to scoring great coverage! 1. Thinking Like an Advertiser The more you remind a reporter that you're a commercial entity seeking promotional exposure, the less chance you have. Blatant ad copy, excessive use of trademark symbols, overblown quotes, puffed-up claims and other techniques better suited for advertising copy are sure ways to assure that your release gets trashed. You must think like an objective journalist and have a sense of perspective about who you are and what y View the rest of this article


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