Tuesday, August 28, 2007

Applications for behavioral marketing are crucial in advertising

The basis of advertising and marketing lies in the fact that there is a demand for a particular product or service and there are suppliers willing to cater to that demand. Sometimes marketers and advertisers also indulge in creating a demand for a particular product or service and consumers are induced to procure that particular product or service. Marketers agree that it would be an ideal situation if the communication message that they send out to the masses would attract the potential consumer and convert it into real sales. Behavioral marketing enables the advertisers to know the behavior patterns of the consumers and thereby helps them to create messages only for the particular segment who would actually be interested in the advertiser’s product or service. Ap View the rest of this article

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