If You Want To Lead, Blog. Copyright © 2006 Margaret Stead

OR Why you should publish a blog now instead of a web site or standalone newsletter? 

If there is a vital piece of advice you should take when contemplating your ‘Web platform,’ it is to use the words that your visitor might use, in the title of your site. (Your URL.)

(Resist the temptation to call it by your name: www.kevinsmith.info because unless you are ALREADY famous, then NOBODY will find your site by themselves, ever.) 

The other trouble with choosing domains or addresses with ‘KEYWORDS’ is that you will find almost invariably, that the minute you have chosen one (and PAID for it) - is likely to be the minute you can think of a ‘better’ one! (That is probably why I have forty or fifty domain names hanging around spare View the rest of this article